Project Info

Tonic were approached by the V&A with a collaborative opportunity to extend the V&A Brand beyond its traditional home by opening a wine bar and book shop in South Kensington known as the V&A Reading Rooms. We partnered V&A Enterprises in the development, design and daily operation of the stunning pop-up shop. Customers and visitors alike were able to enjoy this inspiring environment, with the perfect blend of retail and hospitality creating a unique experience.